NETFLIX
🌍 Branding Beyond Borders
My collaboration with Netflix's Creative Studio Ad Lab team has been a remarkable journey. Our objective? To extend the reach of the Netflix brand into new markets while forging meaningful connections with diverse cultures. This endeavor has been a blend of creativity and cultural insight, where each campaign serves as a bridge, bringing different parts of the world closer together.
International
Brand Promo
Crafting Netflix's Global Story: A Versatile Brand Promo
In crafting this Netflix Brand Promo, I was encouraged to embrace creative freedom, experimenting with various durations and styles. Ultimately, I wove a narrative that traversed a spectrum of emotions, culminating in a captivating story. Designed as a viewer's journey into the Netflix universe, its adaptable structure enables tailored experiences for diverse global regions.
US & Canada
NETFLIX | Brand Promo (US & Canada)
Brazil
NETFLIX | Brand Promo (Brazil)
India
NETFLIX | Brand Promo (India)
Japan
NETFLIX | Brand Promo (Japan)
Creative Director: Vinny Pereira
Copywriter: Sarah Burke
Editor: Andrew Borden-Chisholm
Japan
Brand Campaign
Inspiring Imagination and Joy
Experience the magic of Netflix's Japan Brand Campaign, where I remotely supervised live-action shoots across Japan during the early days of the COVID pandemic. The goal with these videos was to capture how Netflix's content ignites imagination and spreads joy, showcasing clips from Japanese titles that deeply connect with everyday life, inspiring the pursuit of passions.
NETFLIX | “Building a Rocket”
NETFLIX | “Tidying Up”
NETFLIX | “Inspired”
NETFLIX | “Learning English”
Creative Director: Vinny Pereira
Copywriter: Sarah Burke
Editor: Andrew Borden-Chisholm
Content
Pre-Roll
Taste of Netflix: Pre-Roll Previews
These innovative creations were presented to free-trial users as a tantalizing preview of the content they are about to enjoy, providing a quick taste of the movie or the vast and exciting universe of Netflix content.
NETFLIX | Brand Sizzle Pre-Roll
NETFLIX | Klaus Pre-Roll
NETFLIX | To All The Boys I Loved Before Pre-Roll
Creative Director: Vinny Pereira
Editor: Andrew Borden-Chisholm